In the 90s, Cadbury’s Dairy Milk Chocolate shattered the notion that chocolates were only for kids with its cricket-themed ad featuring Shimona Rashi. Decades later, Cadbury continues to impress by flipping gender roles and showcasing celebrations in a women’s cricket match, with the jingle still resonating strongly.
The “Kuch Meetha Ho Jaye” campaign has showcased occasions big and small, from siblings bonding over a chocolate bar to grand gestures of love and friendship.
The Cadbury’s silk ad’s song “kiss me” became an unforgettable jingle, making it a part of our collective memory.
